Buyer Behavior – Product Review
This assignment is designed to encourage students to explore the impact of buyer behaviour on marketing strategy through the examination of an actual product category. Working in groups, you are required to demonstrate the application of buyer behaviour concepts at various stages of an organisation’s marketing planning process. The discussion of concepts will help you […]
Consumer Product Safety Act
In order to successfully complete the Business Law II course, each student must complete the following RESERACH PROJECT. The purpose of the PROJECT is to provide an opportunity for students to understand how and why laws are made and to enhance their research skills. The paper must be 4-5 pages in length, typed in Times […]
Product Diversification in Industry
A special Study outline I. Introduction II. Definitions and types: 1-Definition and Meaning of product diversification 2- The different forms of product diversification (Concentric- Horizontal- Vertical diversification) III. Objectives and Goals 1- The Strategy for diversification 2- Goals and Motives of product diversification IV. Product Diversification in Kuwait industry: 1- The past Experience, Examples of […]
Identify a new and developing technology, and select a product that
Identify a new and developing technology, and select a product that you expect to be developed and marketed during the next 5 to 10 years. The product you have selected should not be on the market yet. However, the product should be something that has a reasonable opportunity for commercialization over the next 5 to […]
Product Development Factors
The story of the development of Herceptin, as told by Robert Bazell in Her-2: The Making of Herceptin, a Revolutionary Treatment for Breast Cancer, is a remarkable tale of intrigue, brilliance, risk, reward, resilience, and pure luck. Like Herceptin, many important advances in the development of medical products occur because of—and often in spite of—the […]
