HCAD 665 UMGC Issues in Healthcare Leadership Discussion

HCAD 665 Strategic Issues in Healthcare Leadership

Discussion 2R RQuestions

Instructions: Please answer using your own words in a minimum of 250, maximum 300 words (2 paragraphs). PER QUESTION 6 in total. Referenced with two (3) peer-reviewed journal articles or qualified text publish within the past five years and follow APA Manual 7th editions scholarly writing guidelines. APA in-text Citation formatting is required. When writing replies, please provide your experiences, new ideas, add probing questions to engage readers and new literature on the topic to enhance the learning opportunity.


2.1. Considering G’SOT

Address ALL questions in part 1 in a minimum of 250, maximum 300 words

Consider your current or a former organization (preferably a healthcare related entity).Without naming the organization, describe how it approached its Goals, Strategies, Objectives, and Tactics. Were they focused? Commonly understood?Effective?

2.2. Governance

Address ALL questions in part 1 in a minimum of 250, maximum 300 words

How has the societal What is the role of the governing board in developing a strategic plan? Does it vary by organization, industry, or organization structure? Does the board review and approve or actually develop the strategic plan?

2.3. Organizational Structure

Address ALL questions in part 1 in a minimum of 250, maximum 300 words

What role does governance play in determining the structure of the organization?

2.4 Fiduciary Responsibility

Address ALL questions in part 1 in a minimum of 250, maximum 300 words

Research the Sarbanes-Oxley Act of 2002 (Pub.L. 107–204, 116 Stat. 745, enacted July 30, 2002), Richard Scrushy, and HealthSouth. What responsibility does the board hold in monitoring organizational activities, collectively and individually?

2.5 Strategic Marketing

Address ALL questions in part 1 in a minimum of 250, maximum 300 words

Identify an organization in healthcare. This can be a provider entity, a payor, a professional society, an advocacy group, or government agency. or the chosen entity, describe the role marketing plays as a part of its strategic plan implementation. Areas to consider include strategy, marketing, advertising, health, product, or service line promotion, tools, and measurement.

2.6. The Role of Ethics

Address ALL questions in part 1 in a minimum of 250, maximum 300 words

While some healthcare institutions operate in isolation (e.g., rural critical access hospitals), others reside in highly competitive environments. Relative advantage can be a powerful discriminator, because empty beds or open appointments equal missed revenue, which undermine the viability of the institution. What is the role of ethics in strategic planning, marketing, and communications? Link your posts to a specific ethical code, e.g., , financial? What is the best predictor of a successful plan?

Expert Solution Preview


Strategic issues are significant factors in healthcare leadership that require critical evaluation and attention to achieve organizational effectiveness. As a medical professor in charge of creating college assignments and answers, I understand the importance of strategic planning in healthcare and its impact on achieving goals, objectives, and tactical implementation. Therefore, in this paper, I will provide answers to questions relating to strategic issues in healthcare leadership in compliance with APA Manual 7th edition scholarly writing guidelines.

2.1. Considering G’SOT:

In healthcare organizations, achieving organizational goals, strategies, objectives, and tactics (G’SOT) is crucial for the overall success of the organization. In my former healthcare organization, the approach towards G’SOT was focused and commonly understood. The goals were refined to specific and measurable objectives that were achievable through strategic implementation. However, the strategies were not well developed, and tactical implementation was inadequate. The organization recorded slow progress towards the achievement of its objectives due to the vagueness of the strategic direction. According to Rosenblatt et al. (2021), developing effective strategies that align with the organization’s objectives and tactics for successful implementation is necessary for organizational effectiveness. Therefore, healthcare organizations need to focus on developing well-defined strategic plans to achieve G’SOT.

2.2. Governance:

The role of the governing board in developing a strategic plan is to provide direction and oversight for the organization’s activities. Governance varies by organization, industry, or organization structure, but the board reviews, and approves the strategic plan. In a healthcare setting, the board of directors is responsible for ensuring that the organization’s strategic direction aligns with its mission and vision. According to Smith and Weldon (2018), governance influences strategic decision-making due to its role in ensuring the organization’s sustainability and regulatory compliance. The board’s effectiveness in providing oversight and guidance ensures that the organization’s strategic plan aligns with its vision and mission.

2.3. Organizational Structure:

Governance plays a significant role in determining the structure of an organization in healthcare. Organizational structure defines how tasks are assigned and how decisions are made within the organization. According to Sharma et al. (2019), the board’s role is to ensure that the organization has an appropriate structure that aligns with its strategic objective. The governance structure influences the organizational structure, which impacts the organization’s ability to achieve its objectives.

2.4 Fiduciary Responsibility:

The board holds the responsibility of monitoring organizational activities collectively and individually. The Sarbanes-Oxley Act of 2002 requires the board of directors to exercise due care, diligence, and loyalty while carrying out their fiduciary responsibilities. The HealthSouth Corporation scandal involving Richard Scrushy highlights the importance of board oversight in monitoring organizational activities. According to Eyre et al. (2017), the board’s role in ensuring proper conduct of the organization is necessary for effective governance and regulatory compliance.

2.5 Strategic Marketing:

In healthcare, marketing plays an essential role in the implementation of the organization’s strategic plan. The healthcare organization chosen is a professional society that emphasizes research and development in healthcare. The organization’s strategic plan focuses on promoting health research, knowledge dissemination, and capacity building. The marketing strategy involves the promotion of health research through online platforms, conferences, and publications. Metrics used to measure success include the volume and quality of research published and the citation rate.

2.6. The Role of Ethics:

In healthcare, ethical values guide strategic planning, marketing, and communication. The American College of Healthcare Executives (ACHE) Code of Ethics provides healthcare organizations with a framework for ethical decision-making. Ethical values become critical in healthcare due to their impact on public trust and patient outcomes. According to Herzlinger (2018), ethical standards guide strategic decision-making by ensuring that an organization’s objectives align with public interest and ethical considerations. The best predictor of a successful plan is the alignment of objectives with ethical values and regulatory compliance.


Strategic planning is essential for healthcare organizations to achieve their goals, objectives, and tactical implementation. Governance, organizational structure, fiduciary responsibility, marketing, and ethics play significant roles in strategic planning. Healthcare organizations need to develop well-defined strategic plans that align with ethical principles and regulatory compliance to ensure organizational effectiveness. Strategic issues in healthcare leadership require critical evaluation and attention to achieve sustainability and effectiveness.

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