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The brand is (Apple) *Analyze the brand position in its niche/market as it relates to the four components of brand position in. (the four components are target audience, brnad essence, brand promise, and brand personality) *Evaluate brand equity *Identify current challenges and opportunities for the brand in chart form. *Explain what strategies you propose for the brand based on the identified challenges and opportunities. * Based on the readings, what is the difference between a product and a brand? Compare the two in a chart Product vs Brand.100 words each.

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