Answer the three (Unique to everyone) questions. answer one question about one to two paragraph. (total write about one page) Assignment 2: Research Plan: 5 points Research method; Must include personal visit(s) to retail environment or other ethnographic research Research data: Specify the type of data to be collected Research tool: Present the questionnaire or other instrument used by the group to collect data Assignment 2: Research Plan: 5 points Submit a two to three page description of the research plan for your project. Include the following: Research method; Must include personal visit(s) to retail environment or other ethnographic research • Will go to Apple stores to watch Apple consumers interact with the Airpod display and the store itself. • Online research for speculated sales of airpods • Ask people with Airpods what they think of the product • (Unique to everyone) What do you expect from this research plan? Research data: Specify the type of data to be collected • Answers of Airpod users • Customers paths in the Apple store • A map of the stores we canvas • # of Airpods sold in store during our observation • What is highest traffic time for purchases • What complementary items are purchased w/ Airpods • (Unique to everyone) What do you expect from this research plan? Research tool: Present the questionnaire or other instrument used by the group to collect data • Questionnaire for answer from Airpod users o Why did you buy airpods? o What do you like about them? o Do you plan on keeping them/continuing to buy Airpods? • A sheet to track purchases of Airpods and complementary products, as well as highest traffic time • A map of the store while we canvas to track customer paths • (Unique to everyone) What do you expect from this research plan?
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