The operations management decisions

 

A term paper for the course is required by individual student. The objective of this term project is to place the role of operations in perspective relative to business functions of the new manufacturing system proposed.

  1. The paper will discuss a new business of the student’s choice. The product should be novel and show promise of success in the marketplace. There may be other players in your market, but through your competitive priorities create a niche you can exploit through your innovation in manufacturing and operations.
  2. The paper should focus primarily on business plan for your product, but links to marketing and financial management should be clear.
  3. The operations management decisions (from IT 118 Production Operations class) should be addressed include, but are not limited to, (a) operations strategy, competitive priorities, and positioning the firm in the marketplace; (b) process choice; (c) capacity determination; (d) location and layout; and (e) inventory, distribution, and total quality management systems. These decisions should be explicitly addressed for the product or service to be provided. Hypothetical data may be used but they should be realistic. Successful attempts to get real data will improve the quality of the paper. Document all contacts you make to get your data as well as literature and Internet sources. The profitability of the product or service should be clearly established.
  4. The paper should begin with the business objectives and the market and financial assumptions. By the end of the paper it should be obvious that the operations decisions are consistent with the overall business objectives and the distinctive competence of the business.Your business plan should include the following sections:

 

  1. Executive Summary: It’s just a page or two of highlights.
  2. Company Description: Legal establishment, history, start-up plans, etc.
  3. Product or Service: Describe what you’re selling. Focus on customer benefits.
  4. Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc.
  5. Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results.
  6. Web Plan Summary (for e-commerce only): For e-commerce, include discussion of website, development costs, operations, sales and marketing strategies.
  7. Management Team: Describe the organization and the key management team members.
  8. Financial Analysis: Make sure to include at the very least your projected Profit and Loss and Cash Flow tables.
  1. Grading will be based on the following criteria:
    1. Appropriateness of the product & proposed manufacturing systems and the potential for success.
    2. Soundness of the rationale and reasoning presented in the paper.
    3. Comprehensiveness and depth of the paper’s content.
    4. Quality of the sources used for references and background information.
    5. Presentational aspects such as organization, format, and grammar.

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