Main task Task 2.3: Marketing Plan Develop a marketing plan

Main task

Task 2.3: Marketing Plan

Develop a marketing plan for the suggested brand in Assessment 1. Your report should include at least the following:

  • –  a clearly identified target group
  • –  analysis of competition
  • –  branding elements supporting the positioning of the product
  • –  suggestions on pricing
  • –  suggestions on channel management (distribution)
  • –  suggestions on the promotion element of the marketing mix
  • –  marketing goals and specific KPs to monitor performance vs.goals

Other details:

  • Font size 12
  • Double-spaced
  • Number of words: 1500
    All refencing and citations require Harvard referencing style.

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