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Main task Task 2.3: Marketing Plan Develop a marketing plan

December 5, 2022

Main task

Task 2.3: Marketing Plan

Develop a marketing plan for the suggested brand in Assessment 1. Your report should include at least the following:

– a clearly identified target group
– analysis of competition
– branding elements supporting the positioning of the product
– suggestions on pricing
– suggestions on channel management (distribution)
– suggestions on the promotion element of the marketing mix
– marketing goals and specific KPs to monitor performance vs.goals

Other details:

Font size 12
Double-spaced
Number of words: 1500
All refencing and citations require Harvard referencing style.

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