Q1:
If you were working for or with sea world’s strategic communication team, How would you respond to the allegations cited in the documentary? be specific in describing your recommended communication strategy and tactics.
Q2:
why would you believe sea world decided to shift its business and communication strategy and tactics month after the airing of blackfish of CNN? what do you think of sea worlds announcement that it will end its traditional orca shows at the sea world san Diego park? should it end the shows at its other two parks as well ?
Q3:
Do you believe that sea worlds reputation campaign will have desired effect of strengthening the company reputations and improving its relationship with stakeholders, particularly customers and business partners ? why or why not ? what do you think of tactics being used in this campaign ?
