Using the business from the assignment, Feasibility Analysis, write a 3–4 page paper in which you:
- Identify its primary target market. Explain your response.
- Specify three methods you will use to research customer needs and wants.
- Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement or distribution.
- Create a one-year advertising budget and plan that incorporate the use of various advertising media and publicity.
- Include at least two references outside the textbook. For help with research, writing, and citation, access the Strayer Library or review Bachelor of Business Administration Library Guide.
